After 18 years working in the retail area, mainly in marketing and communications at my own company, I joined an Automotive component manufacturer in 2016 to give a new breath to their corporate image. Soon after I was leading the People & Communication department, launching myself in the HR world I knew little about. I soon found out that this was a perfect fit for me and have been ever since specializing in some areas that really are my passion, such as leadership, employer branding and company culture.